So What Does Having A Registered Trademark DO?
IT GIVES YOU:
- Ownership: With a registered trademark you OWN the 'mark' - meaning the name - for use in your area of goods or services
- Legal Power: If a competitor starts using it or something similar, you can stop them in their tracks
- You can use this: ® (ONLY once registered)
Let's Back Up A Sec...
So what exactly is a trademark?
A trademark is a designation of the source of goods or services (i.e., who made it or provides it). It’s not necessarily your business name but could be!
It is a word, phrase, symbol, or design (or combination) that distinguishes the goods/services of one party. Your MARK MUST be attached to something you are SELLING FOR $$ - a product or service - meaning, you couldn’t just trademark the name of a Facebook group.
Examples of good/product registered trademarks:
-Nike Swoosh: Swoosh is the trademark and product is athletic clothing and shoes
-Absolut: Spelling and bottle shape is trademarked, product is vodka 🍸