LET'S BACK UP A SEC...
WHAT IS A TRADEMARK?
A trademark is a designation of the source of goods or services (i.e., who made it or provides it). It’s not necessarily your business name but could be!
It is a word, phrase, symbol, or design (or combination) that distinguishes the goods/services of one party - so that the public knows who is selling it. Your MARK is usually related to a product or service that you're selling or want to sell in the future (yep, you can reserve your trademark even if you aren't selling yet!)
EXAMPLES OF REGISTERED TRADEMARKS
✔️ B-School®: Marie Forleo's online course - courses and coaching are the services
✔️ Absolut®: Spelling and bottle shape is trademarked, product is vodka 🍸
✔️A Lit Up Life®: The brand name of one of the best biz coaches around, Lacey Sites
✔️Digital Course Academy®: Amy Porterfield's online course